![]() The market was so saturated with photo-sharing social networks that it took them some time to accept that the photo-sharing feature was the most loved one, and it ended up being the one that the product revolves around. Life’s Aha Moments: You may have heard Oprah Winfrey speak of life’s aha moments (the term even appears in Merriam-Webster’s dictionaries now): those moments of insight when something makes you look at life or a situation in a different way or with a new perspective. ![]() You don’t believe us? Ask Instagram’s founders. Once you find out what it is and its importance, all your next efforts will be solely directed to bring more users to see it. You might be looking in a completely different place, chances are, they’re loving something you do not consider a core product feature, maybe you are even hiding it somewhere in the footer. If you think you found your aha moment but your growth is still hitting a bumpy road, ask yourself: do your users agree on what you think is the aha moment? Breaking news: only because you think you know what it is, that does not necessarily reflect your users’ experiences. Watch out: “your” aha moment is not necessarily your users’ Finding it, working towards that goal, and making sure others reach it is the key to exponential growth. Bottom line is, there is always a turning point that makes the difference in user experience, usually a number of performed actions in a set period of time. Twitter? They followed 30 users with a ⅓ follow/followed ratio. O - Oprah Magazine - July 2001 - Christy Turlingtons Aha Moment (Volume 2 Number 7) Amy Gross on. What did Facebook loyal adopters had in common? They added 10 friends in the first 7 days after the signup. They took some actions, moved some steps to get to that moment and those actions and steps are going to be your new user experience blueprint. That’s the reason why you need to analyze their journey to find out what this group of engaged, loyal customers have in common. The idea behind this is that if they became loyal means they experienced something that those who churned out didn’t. Once you identified them you’ll have to map their journey, from the first interaction to loyalty. Sunday Times, Good Housekeeping, Woman and Home, Stylist, TLS, Oprah Daily, Newsweek, Mail on Sunday, New York Times Notable, India Knight, Hay Festival and many others Sparky, rip-roaring, funny, with. destiny-altering collisionan AHA moment that leads us home to. First, you will need to find your fans, your product’s very supporters. AHA Kyle Idleman Weve all had 'aha' moments in our lives.
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